What is Branding

Branding is a continuous process of creating an image of your business in the market. Branding is made up and maintained by the business’s logo, objective, design themes, and marketing efforts.

Branding starts with understanding your vision and your customer. Once you understand your USP or differentiating factor from your competitors, the next phases start, which are like-
Logo-
Design
Marketing
Advertising

The Logo and design reflect your business story and message for customers. Logo and particular design themes create a strong first impression about products/ services.

The Colors and shapes used while designing the logo have long-term effects on any brand image.

Marketing and advertising created a huge awareness in the market. Continuous efforts make it easier for customers to be reminded about products.

Many start-up brands in India, particularly in the Cosmetics, Food, and Healthcare industry has done tremendously well in the market. If we follow such brands, we will find one thing in common. That is these brands have successfully managed to tell their story and vision through all branding activities.

We, Brain2Pocket, are a Branding and social media consulting company. We believe that branding should be in its simplest and purest form. We believe in designing your true story and not in creating a false one. Because truth and purity take time but always remain in the market.
We have been serving in this field for the last 3.5 years and we have worked for more than 50 brands in India.